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Cobalt display advertising allows any dealer to take advantage of the visual power of rich-media ads. Americans now spend an average of 14 hours a week surfing the Internet. For consumers in the auto buying cycle, 95% of that time is spent on non-automotive sites. Display ads in banner, skyscraper, medium rectangle and other formats allow dealers to grab the visual attention of consumers from other sites and drive traffic back to the Cobalt dealer website.

Adding display advertising to the online marketing mix can significantly increase click-through and conversion across both paid and organic search results. The presence of display advertising significantly affects click-throughs and traffic when combined with paid and organic search, resulting in lift of 119% or more.

Cobalt display ads are distributed through the Google content network, which reaches 75% of unique internet users on hundreds of thousands of sites across the web. The ads are contextually targeted with specific keywords in a dealer's geographic area.

Cobalt PowerDisplay

Cobalt provides a complete display advertising solution to target consumers in the early stages of the consumer buying process so that dealers can focus on what they do best - selling cars. Cobalt display advertising specialists develop the ad creative, monitor, evaluate and optimize campaigns on an ongoing basis, and provide customization around inventory changes and seasonal or event promotions. Reporting and program evaluation ensure the best possible return on your investment.

Cobalt's PowerDisplay Includes:

• Ad creation, including design and copy
• Proprietary technology to optimize media buys on the fly and track creative and advertising performance
• Industry-leading customer monthly reports including impressions, clicks, CTR, customer engagement and leads
• A dedicated digital marketing specialist who develops ads, manages your program and provides ongoing campaign optimization
• Premier partnership with Google

Contact Cobalt today to discuss your rich-media display ad strategy. See samples of display advertising on our Showcase or visit www.cobalt.com/displaydemo to view available ad templates.