VIN-level advertising that keeps your current inventory and your brand in front of your target audience on the social sites they use every day.
VIN marketing on social media
Promote your dealership and the individual vehicles you want to move
Automatically integrate current inventory
Let buyers know the car they're looking at is available
Attribute impressions to sales
Attribute unique Facebook impressions, clicks and leads to vehicle sales
CDK takes the heavy lifting for Facebook marketing off of the dealer. Before Social Suite, it was difficult to place personalized inventory ads on Facebook to a pre-defined target audience. Now this process is automated and the ROI able to be tracked. Social Suite makes it possible for Facebook marketing to be an extension of a dealer's current marketing ecosystem.
Jordan Barrett, Digital Marketing Director
CDK Social Suite Features
Consumers are building new shopping habits on Facebook and Instagram. Car buying is no different. That's why dealers need to stay agile and Social Suite allows you to do that with the following features.
VINs are validated, images scrubbed and overlays added for the best possible Facebook relevance score
VIN Feed Creation
Product feed is created with your up-to-date inventory details
New and used VIN ads are created in a preferred format (Carousel, Flat, Canvas, etc.)
Bid Pacing + Optimization
Bid budget pacing is adjusted daily through an extra layer of tech that determines the right CPC
Social Site Creation
Social sites are built within the social platform. The in-platform site creates a better Facebook relevance score for low CPL and CPC
Retargeting via Dynamic Ads for Autos
In-site ads will continuously retarget potential buyers based off the type of vehicles they have clicked on