CRM Solutions

Set new standards of customer service

Dealerships succeed when customers become regulars. With Customer Experience Management solutions in place, you’ll not only improve individual experiences but grow your customer base as well.

Do More With CRM Solutions
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  • Reach Profitable Leads
  • Reach Profitable Leads

    No matter the size of your dealership or the scale of your inventory, it’s important to communicate to customers effectively and clearly. Tailored marketing campaigns, mobile capabilities, and lead tracking can help you identify preferences and increase the number of potential buyers.

  • Provide Superior Service
  • Provide Superior Service

    Acquiring new customers can be costly, but losing the ones you already have can have a severe impact on the profitability of your dealership. Provide personalized services from the second they walk through your door and help maintain a higher customer retention rate

  • Leverage Existing Information
  • Leverage Existing Information

    The best way to improve the quality of your customer service is to tap into the needs of your customer base. With Customer Satisfaction Index surveys and detailed customer histories, you’ll be equipped with the tools to gain valuable insights and develop profitable relationships.  

    Why Support Your Dealership With CRM Solutions?

    Developing customer loyalty can lead to more business—the more they trust your brand the more likely they are to purchase again. Customer Experience Management is vital to your dealership’s success. With a quality CRM solution in place, you’ll have the resources necessary to influence success.


    Our CRM can improve the performance of your dealership if you’re struggling with:


    • Customizing promotional collateral

    • Gathering insights from customer histories

    • Tracking and appealing to every possible lead

    • Collecting valuable customer feedback

    • Producing actionable communications in real-time

    • Automating customer messaging

    • Retaining current customers

    • Managing more than one location

    Explore Our CRM Solutions

    Helping dealerships thrive

    At CDK Global, we build the tools dealerships need to grow and succeed. We provide DMS and other integrated technology solutions to over 27,000 Auto, Truck, Motorcycle, Marine, Recreational and Heavy Equipment dealers around the world. Since day one, we’ve been in it for the dealer — your success is what motivates us to do what we do.

    Customer connected. Dealer driven.
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