Social Media

Your Cobalt dealer website platform is the centerpiece for all of your sales, marketing, website traffic and more. Social media is exploding as a trend to promote brand enthusiasm and dealer community participation, and now you can incorporate this important shopper engagement and sales communication feature into your website platform. It requires no change to a dealership's sales and marketing processes and there is no charge for this platform upgrade.

Social Media Trend Brief

"Social Media in the Automotive Industry" is a four-page look at the social media trend and how it is impacting automotive. The brief focuses on the important elements in establishing a social media strategy and provides helpful guidance and tips. Sign up to download now.

Cobalt's approach to social media is to focus on maximizing a dealer's return on investment by keeping the cost of participation low, leveraging social interactions proven to work in the automotive industry and providing metrics to objectively value its contribution to the dealer's business.

The Cobalt dealer website platform social media enhancement has two components:

Vehicle Sharing

Turn prospects and their friends into dealer brand "fans" by allowing them to click a single icon to share vehicles on popular social media websites. Vehicle Detail pages on the Cobalt dealer website platform will feature large, industry-standard icons located in the upper right corner. As prospects share vehicles across their social networks, important in-bound links are created to the dealer website. When available, a small photo of the vehicle, a brief description and the dealership's name are included in the post. Traditional Email a Friend, Print this Page and Bookmark this Page functionalities are also present.

Watch the Vehicle Sharing Training Module

Social Engagement Widgets

Actively promote dealership Facebook® and Twitter™ presence on your website platform by choosing from a library of popular widgets to drive community engagement. These widgets let socially active dealers broaden the reach of their social media content to their website, provide relevant, real-time content to website visitors and let shoppers and customers become fans or followers of the dealership with one click. Widgets are available through select brand-affiliated Cobalt dealer website platforms at no additional charge.

Watch the Widgets Training Module

View an introductory video from Sr. Product Manager, Ulrika Beard

Contact Cobalt today to get started with social media enhancements for your platform.

Get Started or Call 1-888-620-8816

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